Implementing California's Small Business Health Exchange:

A Successful Marketing and Outreach Strategy

California’s small business (SHOP) exchange can significantly benefit small employers and their workers — but all those involved in setting it up must engage in a productive conversation about how best to do so if it’s to be successful.

This forum is the third in a series hosted by Small Business Majority on how to build a robust SHOP exchange.

Topic: Marketing and Outreach

To ensure a successful and robust launch of the exchange, we must have a thoughtful and ambitious strategy. Other exchanges that did not have a smooth launch never recovered. We also must think about the appropriate messaging for small business owners and how to utilize trusted channels of information to reach them. This forum will examine the essential components of a marketing and outreach plan.

Speakers:

• Terry Gardiner, Vice President, Policy and Strategy, Small Business Majority
• Scott Hauge, President, Small Business California
• Emma Hoo, Director, Pacific Business Group on Health
• Mark Kessler, Director, Strategic Initiatives, HealthPass New York
• Micah Weinberg, Senior Policy Advisor, Bay Area Council (moderator)